PRIVACY POLICY

Alejandría Floral Art | Luxury Florist Miami

Last Updated: May 28, 2025

Alejandria Flower Art LLC, doing business as Alejandría Floral Art | Luxury Florist Miami ("we," "us," or "our"), operates the website www.alejandriaflowers.com, our Shopify online store, and our physical retail location at 1516 Ponce de Leon Blvd, Coral Gables, FL 33134. This Privacy Policy informs you of our policies regarding the collection, use, and disclosure of personal data when you use our services, and the choices you have associated with that data.

1. Information We Collect

Personal Data

We collect several types of information for various purposes to provide and improve our services:

• Full name, email address, phone number, and delivery/billing address

• Billing and payment information (processed securely through Shopify Payments, Stripe, or PayPal)

• Order details, floral preferences, occasion information, and delivery instructions

• Profile information and social media handles when relevant to custom orders or event design

Usage & Technical Data

When you visit our website or Shopify store, we automatically collect:

• IP address, browser type and version, operating system

• Pages visited, time spent on pages, referral URLs

• Device identifiers and cookie data (see Cookies section below)

• Shopping cart and purchase history data through Shopify

In-Store Data

When you visit our physical location at Coral Gables, we may collect your name, phone number, and payment information for in-store purchases and consultations.

Communications Data

Any messages, emails, phone calls, or form submissions you send us, including order inquiries, feedback, and support requests.

2. How We Use Your Information

We use the collected information for the following purposes:

• To process and fulfill your floral orders (online and in-store) and deliver our services

• To communicate with you about your orders, deliveries, or service updates

• To send marketing emails, newsletters, or promotional content (with your consent)

• To send SMS/text message communications (with your explicit consent — see Section 3)

• To process payments and manage billing through Shopify and third-party processors

• To analyze website usage and improve our online store and services

• To manage loyalty programs, promotions, and seasonal campaigns

• To comply with legal obligations

3. SMS and Communication Consent

By providing your phone number and checking the consent box on our forms or at checkout, you expressly agree to receive text messages (SMS) from Alejandria Flower Art LLC.

• Message types may include: order confirmations, delivery updates, promotional offers, and seasonal campaigns

• Message frequency varies based on your activity and preferences

• Standard message and data rates may apply

• Opt-out: Reply STOP at any time to unsubscribe from SMS communications

• Help: Reply HELP or contact us at contact@alejandriaflowers.com

We will never share your SMS opt-in data or consent with third parties for their own marketing purposes.

4. SMS Messaging and Mobile Policy

Mobile information, including SMS opt-in data and consent, will not be shared with third parties or affiliates for marketing or promotional purposes. All categories of data in this section exclude text messaging originator opt-in information; this data will not be shared with any third party under any circumstances.

5. Shopify and E-Commerce Data

Our online store is powered by Shopify. When you make a purchase or browse our store, Shopify collects and processes data in accordance with their own Privacy Policy. This includes:

• Payment card information (Shopify is PCI-DSS compliant; we do not store full card numbers)

• Order and transaction history

• Browsing behavior and product preferences within the store

For more information on how Shopify handles your data, please visit: https://www.shopify.com/legal/privacy

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies (such as pixels and web beacons) to track activity on our website and hold certain information. Cookies are files with a small amount of data that may include an anonymous unique identifier.

We use the following types of cookies:

• Essential cookies: Required for the website and Shopify store to function properly

• Analytics cookies: Help us understand how visitors interact with our site (e.g., Google Analytics)

• Marketing cookies: Used to track advertising campaign performance (e.g., Meta Pixel, Google Ads tags)

• Shopify cookies: Required for cart functionality, checkout, and session management

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, some portions of our site and store may not function properly.

7. Third-Party Services and Data Sharing

We may share your information with trusted third-party service providers who assist us in operating our website and delivering our services. These include:

• E-commerce platform: Shopify

• Payment processors (e.g., Shopify Payments, Stripe, PayPal)

• Email marketing platforms (e.g., Mailchimp, Klaviyo, GoHighLevel)

• SMS platforms (e.g., Twilio, GoHighLevel)

• Analytics providers (e.g., Google Analytics)

• Advertising platforms (e.g., Meta, Google Ads)

• Delivery and logistics partners

Notwithstanding the third-party categories listed above, text messaging originator opt-in data and consent will not be shared, sold, or rented with any third parties or affiliates for marketing or promotional purposes under any circumstances.

8. Data Retention

We retain your personal data for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. Shopify retains order data as per their data retention policy. When we no longer need your data, we will securely delete or anonymize it.

9. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Right to access: Request a copy of the personal data we hold about you

• Right to correction: Request correction of inaccurate or incomplete data

• Right to deletion: Request deletion of your personal data (subject to legal obligations)

• Right to opt-out: Opt out of marketing communications at any time

• California residents (CCPA): Right to know, delete, and opt-out of the sale of personal information. We do not sell personal information.

To exercise any of these rights, please contact us at contact@alejandriaflowers.com.

10. Data Security

The security of your data is important to us. We implement industry-standard technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. Our Shopify store uses SSL encryption for all transactions. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

11. Children's Privacy

Our services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us immediately so we can take appropriate action.

12. Legal Basis (Florida & USA)

This Privacy Policy is governed by the laws of the State of Florida, USA. We comply with applicable regulations including:

• Telephone Consumer Protection Act (TCPA)

• CAN-SPAM Act

• California Consumer Privacy Act (CCPA), where applicable

• Florida Information Protection Act (FIPA)

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top. We encourage you to review this Privacy Policy periodically for any changes.

14. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

Alejandria Flower Art LLC

d/b/a Alejandría Floral Art | Luxury Florist Miami

1516 Ponce de Leon Blvd, Coral Gables, FL 33134

Email: contact@alejandriaflowers.com

Website: www.alejandriaflowers.com