OUR STORY

Alejandría was not born in Miami.

It began in January 2019, in Paraguay, with a simple yet powerful idea:
to create something that truly makes people feel.

There were no guarantees.
No clear path.
Only a vision… and the decision to build it every single day.

The first steps were small.

Every arrangement was crafted with extreme care,
treating each detail as if it were the most important one.
Because it was.

What we lacked in resources,
we made up for in intention.

And slowly, people began to notice.

Alejandría has never been just about selling flowers.

It is about understanding emotions.
Transforming moments.
Turning something simple into something unforgettable.

Every arrangement carries intention.
Every delivery tells a story.

Over time, the vision expanded.

Today, from Paraguay, we import more than 25,000 roses every week,
ensuring freshness, quality, and consistency in every creation.

We have expanded beyond borders,
with operations in Paraguay, Brazil, and now Miami.

But growth was never only about scale…
it was about standards.

Higher expectations.
Greater precision.
An ongoing commitment to improvement.

In 2024, Alejandría was recognized as one of the best places to work in Paraguay by Great Place to Work.

This recognition reflects what has always been at the core:
people.

Behind every arrangement, there is a team
committed, talented, and aligned with a shared vision.

Alejandría is, above all, a team.

Alejandría’s journey has recently been featured by Forbes,
highlighting our story, growth, and long-term vision.

Looking ahead, our expansion continues.

With upcoming projects in São Paulo and Dubai,
Alejandría is building towards becoming a global reference
in luxury floral design.